Pendrick Lamar is a songwriter with a unique ear and a tremendous ability to bring the absolute best out of the artist. His determination and work ethic makes it easy to see how he has been able to amass a constantly growing discography including the hottest new talent, and legends alike. The best is yet to come and as the name of his boutique artist label suggests: work Harder everyone’s talented.
Who is Songwriter Pendrick?
Pendrick Lamar is AMAZING energy. A well rounded songwriter with an uncanny ability to bring the best out of an artist.
So what would you consider your biggest accomplishment to date?
I worked with a young female artist for a couple years and believed in her enough to sign her as my first artist on my label. No one believed in her. or probably me either for that matter. We weren’t trying to hear ANY OF THAT. a little time and a lot of work later against all odds she signed with Atlantic Records. That’s an amazing feeling and now the journey really begins
If you could pick any artist, which career would you follow as a blueprint to your success?
Jermaine Dupri. Hands down. He was able to REPEATEDLY take an artist from unknown to known he was able to REPEATEDLY give MULTIPLE established artists #1 hits. To me a real hit-maker is able to replicate success in DIFFERENT artists.
How have you developed your career?
I just trust God and make sure I’m doing the ground work so i’m ready when the call comes. Hard Work.
When will you feel like you’ve made it?
When i’m lounging casually in my infinity pool as a homeowner.
Best piece of advice you’ve ever received?
If you win the lottery, you don’t complain about the tax. If you get it, you get it.
What do you want to be known for?
I want to show my process so when I win I can motivate and inspire the next person that if you go after IT with relentless focus AND faith, you can do it!
Music Songwriter AnR
Billboard Charting Songwriter
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