Katrina Cain
Self-described as “melancholy pop”, Katrina Cain is a Los Angeles-based vocalist, songwriter, pianist and guitar player with raw, gritty folk in her voice that pairs uniquely well over dreamy, electronic beats. She is most well known for her standout performances on Season 15 of NBC’s The Voice. Her haunting arrangement of Fleetwood Mac’s “Rhiannon” prompted Adam Levine to declare that she “should have been a four-chair turn” had half the teams not already filled. Her music brings the listener on a journey of sweetened pop sounds and luscious dreamscapes, crooning about the human experience of heartbreak and self-discovery.
Katrina is based in Los Angeles and has received notable press in Pop Sugar, Huffington Post, Paste Magazine, VoyageLA, and radio stations across the country. Katrina was an official SXSW 2018 and 2019 performer, and has opened for bands such as Phantogram, Sarah Jaffe and Com Truise.
Q & A’s with Katrina Cain
Are you working on any new music right now?
My new single, ‘Promised Land’ will be out on all streaming platforms on December 13th, and my full EP will be out at the beginning of 2020. These songs are the most honest I’ve ever written and will be the most personal ever released. It’s scary but I’m excited to share this with the world.
How do you navigate the music industry?
Personally, I think if you have the attitude that you’re always a student, you’ll be successful. I have a degree in music, but I don’t know anything about music business and now I’m here in Los Angeles where everyone else seems to know what they’re doing with their booking and promotion…it’s overwhelming! But, I navigate the industry by being myself and being okay with being the “outsider”. I’m always trying to learn and discover new things, and even though I’m in a new city with no connections, I’m not trying to just run around and meet the most important people- I try to make a genuine friend in everyone I meet, and learn from them. I usually find that I have a lot I can show them as well, and I love how life can be a collaboration like that.
Describe the biggest obstacle you’ve had to overcome as an artist?
The biggest obstacle I’ve faced is not having enough money to invest in my music the way others do. So many people are able to book awesome studios, hire a big-time PR firm, and pay for Spotify promotion. I’m working on a budget of $0, and it has definitely put me behind the game in so many ways. I’m doing everything DIY, and with help from others who believe in the music. I’m just pushing forward holding onto the belief that listeners will respond to what we’re putting out, and we’ll be able to get the music to as many ears as possible- I’m grateful for every listen.
Describe the biggest obstacle you’ve had to overcome as an artist?
The biggest obstacle I’ve faced is not having enough money to invest in my music the way others do. So many people are able to book awesome studios, hire a big-time PR firm, and pay for Spotify promotion. I’m working on a budget of $0, and it has definitely put me behind the game in so many ways. I’m doing everything DIY, and with help from others who believe in the music. I’m just pushing forward holding onto the belief that listeners will respond to what we’re putting out, and we’ll be able to get the music to as many ears as possible- I’m grateful for every listen.
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Links To Music: Spotify, YouTube
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